AUMA - the Association of the German Trade Fair Industry conducts marketing pro trade fair
through the outdoor advertising campaign "Your success is only fair", through the AUMA_Trade Fair Benefits Check for the determination of costs and benefits of trade fair participations and through the CD-ROM "Messe fit" with tips for planning and conduct of trade fair participations. The basis for marketing pro trade fair are, among others, research projects on the position of the trade fair in the marketing mix.

 Downloads "Preparing for a trade fair"